OTC Fibre Laxative
Fortius realized there was an opportunity to manufacture dietary fibre with a DIN (drug identification number) as there were no Canadian companies offering this product to retailers or consumers. With very precise focus and effort, our Research and Development team worked with the P.E.I. Food Technology Centre to solve dissolution problems that occur when mixing this specific powder with water.
The solution was not easy but, in the end, our team ended up finding a technique that exceeded the national brand in terms of performance. Further, an innovative relationship was developed with a key raw material supplier that allowed Fortius to enjoy significant cost savings.
These savings were passed on to one of our customers, a large food retailer, who now enjoys the most competitive price point in this product class.
Fortius believes in mutual success. This is only one of many examples in terms of how we exceed the expectations of our customers.